Marketing

Sixty-three percent of the companies using marketing automation platforms have outperformed their competitors. This statistic proves that marketing automation software is very useful. Marketing Cloud in Salesforce is an excellent example of this kind of software. Are you interested in using Marketing Cloud automation software for your company’s marketing needs? If so, you’ll need to learn …

A Comprehensive Overview of Marketing Cloud Engagement and Automation Read More »

Are you looking to create a seamless eCommerce experience for your customers? In today’s digital age, eCommerce has become increasingly popular. Thus, making providing customers with a smooth and hassle-free experience more critical. A seamless eCommerce experience can lead to increased customer satisfaction and loyalty. This ultimately leads to higher conversion rates. To create a …

B2C Ecommerce: 7 Tips for Creating a Seamless B2C Ecommerce Experience Read More »

More than 40% of B2B companies have an in-house marketing team to analyze, plan, and implement their campaigns. We don’t quite know how that compares to in-house marketing teams for B2C companies, but we do know that using an external agency is a second option.  What are the actual differences though between B2B vs B2C …

B2B vs B2C Marketing: What Are the Differences? Read More »