From Lead to Revenue: How Salesforce Benefits the Entire Sales Funnel

Many software providers make grand promises to their customers about how they can transform their business. But Salesforce has some indisputable proof to back up its claims. Businesses that use this platform for their marketing see a 25% boost in their ROI. However, that’s not the only advantage of using Salesforce.

Read on to learn more about how Salesforce benefits the entire sales funnel.

How Salesforce Helps You Attract Leads

At the start of your funnel is your lead generation. You must entice prospects into your funnel to turn them into new sales. There are a few ways Salesforce can help with that.

First, it enables you to track your leads. These metrics will help you determine the strategies that bring you the best results.

Second, Salesforce uses automation to speed up your marketing efforts in places like social media and email. Seek help from a Salesforce system integrator to ensure you get the most from the platform’s integration options.

Plus, it’s powered by AI. This allows you to run highly effective lead generation campaigns with speed and ease.

Capturing New Leads

When you have an audience, you’ll want to capture them into your funnel.

Salesforce has a process for doing this. The good news is that you can capture your leads from multiple sources, helping you align this with your marketing plan.

You can keep these leads centralized in Salesforce, making segmenting your prospects and personalizing your funnel easier. It also means you won’t miss a potential lead; it’s more streamlined overall.

Evaluating Your Leads

Getting leads into your funnel is a positive step, but that’s often when the hard work begins. You need to know where to turn your attention. Salesforce will help you set your priorities.

It has a scoring system, all powered by data and intelligence, that will allow your team to focus on the best prospects in your database. So, you are putting all your sales funnel efforts into areas most likely to yield results. It’s a more rewarding approach for your sales team and will help you grow faster.

Creating Customer Journeys

A good sales funnel has a path for each prospect. It’s like a journey that gets the prospect closer to the destination – buying your product or service.

In Salesforce, you have the advantage of being able to create more personalized journeys within your sales funnel.

This will help boost your conversion rates because prospects are more likely to pay attention to a promotion if they feel it’s directed at them. Creating tailored messages and personalized offers is a great way to do that.

Automation

Once your sales team is working on building relationships with leads, you don’t want their day dominated by admin work.

Salesforce has addressed this by adding multiple automated elements to the system at each stage of your funnel.

For example, you can automate follow-up emails to leads that have gone cold. Or you can use the system to assign important sales tasks to your most talented team members.

Over time, this convenience will transform into a productivity boost for your business.

Using Analytics to Improve Your Sales Funnel

Sales funnels aren’t static things. They need constant evolution if they are to work effectively for your business. But you need to know what aspects to change so that it works better.

Salesforce is a spotlight in this respect because the analytics platform will give you the data you need to answer these pressing questions. It will show you where there are weaknesses or bottlenecks in your funnel.

It will also provide you with other vital insights like team performance. All this means you have a dashboard to make critical decisions about every aspect of your sales process. 

Salesforce and Team Collaboration Efforts

When you have a sales team working together, it creates a synergy. It can multiply your sales efforts and bring real and lasting results.

Salesforce includes tools that make it easier for your team to work together. This means your sales team can share important insights about a prospect or discuss strategies before a sales call.

Everything is in one place, so your team will also appear as a united front whenever they speak to your customers. Great teamwork and exceptional communication will translate into impressive sales figures.

Managing Your Sales Pipeline

Salesforce will ensure your pipeline is always ticking along, with fresh leads moving through your funnel.

It uses various tools to give you the support you need. For example, it will show you the status of each prospect so you can sort early leads with those close to signing a contract with you.

With that information, you can see if you have prospects that have sat in one part of your funnel for too long.

This will help you take action to address this, meaning you won’t miss valuable opportunities by forgetting about a potentially lucrative customer. 

Retaining Existing Customers

Don’t forget that sales funnels are not solely tools for building a new customer base.

They are also there to help you nurture the customers you have and turn a one-off sale into repeat business.

That’s how you can grow your profits, generating more long-term revenue per acquisition. A Salesforce consultant can guide you on the best strategy. 

For example, you can create personalized offers in your funnel to match better with existing customers.

You can boost your post-sales support with follow-up calls or emails. Or you can use automation to keep in contact with customers, even when they aren’t actively buying from you.

All of this will help your customers feel valued and important.

Salesforce Benefits for Your Business

The most effective sales efforts run like clockwork. But to achieve that, you need the right tools in place.

Salesforce benefits your end-to-end sales funnel. The comprehensive suite of features is almost like having a second sales team in your business. However, you need a Salesforce partner with unrivaled expertise to get the most out of this platform.

6Street Digital has been our clients’ trusted and certified Salesforce partner for over a decade. Discover how we can help you by requesting a free consultation.