The era of digital transformation seems to be never-ending for any industry. That’s why you’re looking to either start or expand your existing eCommerce business. Selling products or services online is a great way to make either passive income on the side or a full-time income.
You’re not alone in the eCommerce world, though. Statistics show that eCommerce throughout the United States made $250 billion in sales in just the first quarter of 2022. In other words, there’s a ton of competition in this growing industry.
If you really want to grow your eCommerce business, you need marketing strategies that work. It will take a real investment of your energy and resources to connect with your target consumer audience. Doing so, though, will set you ahead of any market competitors.
Fortunately, you’ve come to just the right article to help. Below are seven key strategies to help expand your eCommerce brand.
1. Make Sure Your Brand Is Well-Developed
Before you get too far in any marketing plans, it’s essential that you have a thorough understanding of your business’s brand. Your brand is, in essence, the personality it presents to your online consumer base. What sets your eCommerce business apart from its competitors?
For instance, your brand might make sense to cater to a traditional, more nostalgic crowd. Think about primary colors and simplified marketing messages. For wittier, more lighthearted branding, consider brighter colors and a fun tone of voice in any copy you use.
Your eCommerce brand needs to be recognizable. Therefore, consistency is key when it comes to using a logo, a color scheme, or even a font style. Take the time to dive deep into the core values of your business to ensure your branding messages reflect them accurately.
2. Digitally Transform Sales and Customer Relationship Management (CRM)
Since it’s 2022 and business innovation just keeps growing, this is perhaps the most important marketing tip. Your eCommerce business is already online. So, why not integrate other digital tools to make managing it as seamless and effective as possible?
A fully integrated CRM software system has multiple advantages. For one thing, artificial intelligence (AI) technology is often in play these days. An eCommerce business like yours could use an AI chat to answer simple questions queried by online users.
There are also cloud-based CRM service portals that could be of great use. If your eCommerce business has a large enough consumer base, this might even be necessary. With this kind of service portal, customers can get their problems fixed and questions answered in a centralized, organized digital location.
3. Start a Consistent Blog for Search Engine Optimization (SEO)
You already recognize the value of an engaging website that converts online traffic into sales. Did you know there are ways behind-the-scenes to ensure your website gets viewed more often?
Search engines such as Google, Yahoo!, or Bing evaluate websites and rank them. This rank is based on things like the content they contain and the frequency of their visits. The higher you rank according to these search engines, the more often online users will stumble across your site.
One key way to boost SEO marketing is through a consistent, useful blog. When you publish blog articles on a consistent routine, search engines will take notice.
Include content that is actually useful to online users, though. That way, the website traffic the blog encourages will increase your SEO rank even more.
4. Network with Other eCommerce Brands with Backlinks
Many eCommerce businesses also work together for marketing purposes. This is often done through the use of backlinks.
This is somewhat in conjunction with SEO marketing efforts. When you backlink to another eCommerce platform, you’re building a stronger SEO for both your website and theirs.
Plus, if you develop this relationship and backlink to each other’s websites on a consistent basis, that’s even better. You’re only increasing each other’s opportunities for sales conversions.
5. Social Media Is About More Than Just Posting and Commenting
It’s no secret that every successful eCommerce business needs some kind of social media marketing. It’s up to you to decide which of the many social media networks makes sense to promote your business and brand.
Think about more than what content you’d like to post, though. Truly successful social media marketing genuinely engages with followers. This is your best chance to build a personal relationship with your most loyal customers.
6. Consider Investing in Video Marketing Strategies
Speaking of marketing strategies that are more personal, video content is becoming ever more sought after by online users. This is especially true when it comes to providing useful how-to videos about your products or services. It’s yet another way to establish your brand as a leading expert in its niche market.
It’s true that this marketing strategy requires some investment in equipment. Still, this investment will be worth it in the long run when your consumers start to search for and trust your content.
7. Be Willing to Seek Branding and Marketing Insight from the Experts
The last marketing tip is to remember that you don’t have to do this alone! Marketing consulting experts are here to ensure your business succeeds.
Investing in branding and marketing consultation can really boost the quality of all of your future marketing efforts. If you can get the foundational branding spot on, the rest should follow smoothly.
Optimize your eCommerce Marketing Strategies Today
If you’re ready to make a real splash in the online consumer market, the above guidance is only your starting point. To ensure your eCommerce business is profitable long-term, you need to invest in proven marketing strategies that work. Making a social media post here and there simply isn’t going to cut it.
That’s where our team of experts can be of help. We’ve spent years developing our marketing insights and digital toolkits for businesses like yours.
We hope you take the time to browse through our website to see if our top-of-the-line eCommerce platform might be right for you. To start, learn more about our consulting services to see how we can take your online business to the next level.