Did you know that 91% of companies with more than 11 employees use a CRM? At the same time, only about 50% of paid features are used by businesses. What would happen if businesses decided to use more features available to them?
In 2022, it can be hard to stand out in the crowd and draw new clients into your B2B online store. By using technology like the Salesforce Commerce Cloud, your business stands out from your competition.
There are five great reasons why you should consider using Salesforce Commerce Cloud. Whether you’re a small business or a large corporation with clients all over the world, learn why Salesforce Commerce Cloud is right for you.
1. Simplified Ordering
When it comes to running your B2C or B2B store, there are a lot of moving parts that can take up your time and energy. The same is also true for the clients who buy from you. When your client logs into your store, they want to have as few steps as possible and get the pricing they want.
With the Salesforce Commerce Cloud, your customers will be able to easily add to their cart, select from different payment options, and choose multiple shipping locations. They also have the option to request a quote and work with you to get their desired pricing for a product.
With these optimizations, your customers can quickly log on and get what they need in as few steps as possible.
2. Tailored to Customers
When it comes to business transactions, hardly anything is personalized anymore. But what if it was? What does that do for your clients?
One survey states that 65% of business owners consider changing vendors if not treated uniquely. That means your interactions with buyers and your relationship with them have a lasting impact on your business.
With B2B Commerce, when your client logs into your site, they will get a customized view that is tailored to their business. They will be greeted with the name of the main account holder and their own company’s branding.
Your client also has easy access to past orders, with the custom pricing set for them. When the client checks out, if they have a credit history with your business, they can choose an invoice option for billing or pay then.
With ordering handled by the tailored site, you can do two important things: Build relationships with your current clients that go beyond what their next order is, and also go out and find new business to bring in.
3. Easy to Scale
With that being said, bringing in new business is one of the most important parts of sustaining and growing your company. Some have estimated that the B2B commerce industry will grow to a $21 trillion industry by the year 2027. For your company to grow and compete in that market, you need to be able to scale your business.
When your company is in its infancy and handling a dozen local orders every month, it might be easier to handle your online store and keep track of logistics. But when your company grows and is operating in multiple states, you want your website to be able to keep up.
With Salesforce Commerce Cloud, you can quickly adjust the layout of your online storefront however you need to fit your needs. You can also quickly adapt your business model to take on a more significant amount of customers.
4. Connect to Your CRM
One of the best features of the Commerce Cloud is that it is a part of Salesforce. With this, you can easily spot trends in either an overall market or with individual clients. This will help you adjust your business model or offer promotions based on that data.
Your sales team will be able to get a full picture of a specific business and its needs and tailor their approach to sales accordingly. Instead of offering a product or promotion that doesn’t apply to your client, you can take an individualized approach and offer incentives and products your client needs.
Alongside that, you can see how their business has grown or decreased over time, and you can gain insights into different trends for your clients.
5. Access to Resources
When your company is first starting or is attempting to scale up, those first few months and years are crucial. When you have sufficient knowledge of your systems, you can grow and make a profit. With the Salesforce Commerce Cloud, you have access to a multitude of resources that can help you achieve these goals.
These resources can help you optimize your site with your CRM for your customers to have the best B2B/B2C experience possible. Between videos, blogs, and accessible customer support, you can be confident when building and managing your e-commerce site.
Choose Salesforce Commerce Cloud
With Salesforce Commerce Cloud, it has never been easier to run your B2B/B2C online store. You can personalize your customer’s experience and make the entire ordering process simple. With companies looking for suppliers that will customize their experience, there has never been a better time to try Commerce Cloud.
Salesforce offers a flexible system that connects to your CRM. By utilizing this you can get a full picture of your clients and scale up when you want to.
In this article, you have learned five great reasons why you should get the Salesforce Commerce Cloud for your B2B or B2C business. If you want to learn more, schedule a 15-minute consultation with a Salesforce expert today.