Manufacturers Need to Think Like Tech Companies The days of manufacturing companies being complacent enough to stick to their one business model of making goods and selling those goods via a single channel B2B are numbered. On top of that, businesses need to think beyond products as their most valuable resource. Just like data is […]

What is Direct-to-Consumer (D2C/DTC)? D2C is a new e-commerce strategy where a brand manufacturer sells their products directly to consumers. D2C can be done in parallel to the traditional model of selling to retailers, dealers and wholesalers. The most common D2C use case is a consumer-packaged-goods (CPG) company such as a snack manufacturer that not