B2B Commerce is a core competency of ours. We partnered with CloudCraze to bring B2B Commerce to Salesforce. Get a 360 view of your customer experience by combining eCommerce and your Salesforce CRM. While it may seem different at first to have your B2B Commerce platform on your Salesforce CRM platform, it makes perfect sense in the days of digital transformation.

A growing number of companies are turning to cloud-based SaaS solutions because they cost less, are infinitely more flexible and can be deployed in weeks, not years. In the time it would take to design and build a traditional commerce system from Oracle or SAP’s Hybris, for example, a company could launch a SaaS solution like CloudCraze, start producing revenue, measure customer impact and use that knowledge to iterate and ultimately improve the experience for its customers and stakeholders.

To stay competitive globally, companies need to break old habits and embrace the “agile” development paradigm, where the organization deploys a solution quickly, gathers real-world data from customers and refnes the solution on the run. With CloudCraze, the only true cloud-based commerce solution on the market, the solution can not only be hosted on the Salesforce platform, but also can be easily integrated into a company’s existing enterprise infrastructure.


For B2B companies especially, speed is of the essence when it comes to commerce. While the B2B market is four times as large as the B2C sector, most B2B companies trail well behind their B2C counterparts in terms of building out robust, easy-to-use omni-channel offerings. As B2B customers flock online, however, that threatens to become a serious impediment. Forrester estimates that 53 percent of buyers expect to be making more than half their business purchases online in 2018. That’s up from 32 percent last year. And 82 percent already make business purchases at Amazon at least occasionally, presumably bypassing established purchasing arrangements with B2B partners.

These and reams of other data points demonstrate one thing: B2B commerce is in the midst of a fundamental shift as buyers increasingly demand B2C-like experiences from their B2B vendors in terms of convenience, service and security. For today’s companies, that means it is critical to accelerate development of the digital solutions needed to meet customers on their own terms. Some companies may value control over speed when it comes their IT requirements. But at a time when winning often boils down to who can give customers what they want right now, the cloud and SaaS give CIOs a powerful set of tools to step up to the challenge.